I’m Daniela, a Venezuelan-born strategist and creative thinker, currently studying at SCAD. While I’ve always been drawn to creativity, my real talent isn’t in crafting with my hands, it’s in crafting ideas, strategies, and narratives that elevate brands. I’ve always had a natural curiosity about people and what draws them to certain brands, which has led me to develop a strong instinct for creating strategies that feel authentic, engaging, and impactful.
Having lived in different places, I’ve gained a global perspective on culture, trends, and human behavior, allowing me to think beyond borders and create strategies that truly resonate. I believe brands are more than just businesses; they are experiences, emotions, and identities waiting to be shaped and communicated effectively.
I thrive in the space where business meets creativity and where ideas turn into movements. My approach is thoughtful, analytical, and intuitive, always centered around how brands can evolve, influence, and make a lasting impact. Whether it’s through strategic positioning, campaign ideation, or uncovering new market opportunities, my goal is simple: to create strategies that not only work but inspire and transform.
I bring passion, perspective, and a collaborative mindset, always eager to learn, adapt, and push boundaries to help brands connect with the world in meaningful ways.