Welcome to my presentation on the Spring/Summer 2026 trends I have created for Hugo Boss, based on an in-depth analysis of WGSN insights. This strategy outlines how Hugo Boss can continue to lead in the luxury menswear market by integrating technological advances and embracing new consumer expectations. Focusing on the three pivotal trends—LifeRythm, Beyond Tech, and Legacy Unbound—I have tailored these concepts to enhance Hugo Boss's product offerings and market appeal, ensuring the brand evolves with its sophisticated audience while staying true to its luxury heritage.
